The Weeknd releases new album

The Weeknd’s album, Starboy, has finally released and it is better than expected. The artist recently put out another album about a year ago that was very different compared to his first album. The last album that was released was extremely poppy and did not sound like himself and many fans were disappointed. This new album that was released, Starboy, really brought back a nostalgic sound to many of the listeners ears. He incorporated a lot of the same rhythms and melodies in this new album that were in his very first album that was ever released.

The Weeknd did a great job at collaborating with different musicians that are very popular right now. Some of these musicians were Lana Del Rey and Kendrick Lamar. These artists added great talent to the album as well as more diversity to the album. This album was very sexy with a poppy twist just like his first album was. The album has a techno twist with his biggest collaborator, Daft Punk. Daft Punk added a lot of greatness to this album with their techno side of their music. They were on many of the songs on this album and really spiced up the album more.

This album is planned to be followed by a fall tour in 2017. Tickets are about to go on sale and I have a feeling that this tour will sell out. The lyrics on this album are just like the lyrics on the first album except 10x better. He did a lot of promotional work for this album and really focused on showing the fans himself and the work that he was putting into this album. He really wanted the fans to know how much passion was behind this album and how he wanted to get back to the older music.

Standard

An upcoming web video and the process behind it

For my upcoming web video, I have interviewed a dear friend of mine about his passion and talent through music. The interview is focused on the person’s lack of motivation to play music in his time of life as of now. As a millennial, it is easy to become distracted by different things in the world, especially technology. This interview shows the audience how distracted one can get from their passions. Technology can easily steal one’s motivation to focus on things that they really love, such as music. This person discusses the battle between technology and passion and the way that they can so easily sit down when they come home from a long day and stare at their phone for minutes or maybe even hours. Whether they are scrolling through a social media network or immersed in an article about something current, their faces are glowing with a light that essentially sucks the passion out of them.

While interviewing this person, they discussed how music can really get them out of their normal headspace and into a more zen piece of their mind. It can make them forget a bad day, reflect on a great day and look onwards to a new week. I interviewed them for longer than the web video shows, but I focused on implementing all of the main ideas and points into the editing of the web video.

For this web video, I was able to use two cameras. I set up one camera on a tripod and held the other one. This allowed me to get multiple shots throughout the interview and throughout the time that this person played his music. I focused on video sequencing thought the web video, such as close up shots, medium shots and long shots. I’m a sucker for close up shots and I realize that the entire web video cannot be close up shots, so I was continuously having to remind myself not to do close up shots, but also medium and long shots. The long shots were fun because I was able to capture the entire environment of this person’s music space and all of their instruments.

This interview was focused on how distracted one can be with their passions, but it was also only focused on one specific passion for this person. It was focused on the guitar even though he is very passionate about many other instruments as well as very talented at playing other instruments. I filmed him playing more ambient music than anything else. This is what he mostly plays and enjoys playing the most.

I had set up a microphone with a small interface connected to my laptop and a software on there to interview this person. After a while, I had decided that the person was much more comfortable talking without a microphone in their face and it was easier for them to have more of a conversation interview feel with me without a microphone. So, I ended up switching to interviewing them with my phone microphone. Although the interview sounded much better through the microphone and the interface on my laptop, I figured that I would rather have this person be more comfortable with me and during the interview because I felt that I would be able to get more out of them and really capture their personality. I did not film this interview for the web video, I only edited in the audio of it onto the web video. Whereas, the web video is mainly focused on the person playing the guitar and their music. I also added a song in the web video that is not their own, but it added a little more to the video. It added more emotion to the web video and the way that the person discussed their passion and how great it was to finally be playing music again.

All in all, I did not want this web video to be focused on a boring sit down, one-on-one interview with a friend of mine, but rather a web video of them showing me something interesting instead of telling me about. This web video is the best of both worlds where it shows a person doing what they are passionate about and it allows the audience to hear why they are passionate about it as well. It lets the audience know how easy it is for one to get distracted from their passions and shows how passionate this person is for music. I focused on capturing different angles of this person playing music with two cameras on him at all times and I focused on filming the set-up process of this person’s music and their instruments. This web video is centered around millennials and passion and what they believe passions are to them.

Standard

The Japanese House to release new album

The Japanese House is set to release her second album, Swim Against the Tide November 11, 2016. But, The Japanese House aka Amber Bain, has already captured our hearts with three new singles from the latest album. She has swept us up in her dreamy tones, her abstracted harmonies and her awe-inspiring lyrics. Hearing The Japanese House for the very first time, I was convinced it was your typical boy group from the UK, sounding a great deal like The 1975. After doing a little creeping on the bands social media, I discovered that this was not a group, but just a 20-year-old girl by the name of Amber. Turns out I wasn’t however wrong about her music sounding like The 1975, they co-produced the past album, Clean, according to Alternative Press.

 

Swim Against the Tide, has already proved to be an excellent album with the three singles that have already been released. Bain provides more of a calmer sound with Face like Thunder, but lifts the feeling of the album with songs like Good side in and Swim Against the Tide. She doesn’t provide as much of The 1975 sounds on this newest album which gives her a way to show her own sounds off and everything that she has learned in the recent years by working with The 1975. These three whimsical singles have been a gentle, yet little kick in my mornings. The new album sounds as if it’ll pair great with ample amounts of coffee and unlimited daydreaming.

The album consists of Amber showing off new talent with her a voice recorder that changes the sound of her voice. This is where I was confused. This whole time I thought that this was a guy singing or a group of guys. But it was Amber using a voice editing microphone that changes her voice to a more lower and more electronic sound. This album shows a little bit more of her real voice and how she really sounds. She really shows herself off in this album and pushes herself to newer limits in this album. With newer lyrics and newer music skills, the musician brings herself to a better light with this album unlike any of her other albums. She is only getting better in her music and her talent.

 

Works Cited

Leak, Brian. “The Japanese House Announces Second EP Co-produced by Members of the 1975.” Alternative Press. N.p., n.d. Web. 10 Nov. 2016.

Standard

Standard

Paying to use social media; Article review

Beginning an article with a a few questions usually doesn’t seem to work very efficiently, but this article’s beginning questions really made me think and I believe would make anyone reading it think. Author of the article, Suzanne Delzio asks, “Do you know where to spend your social media marketing dollars?” “Wondering what works for other businesses?” This was fairly smart of Delzio to begin her article with these questions because many people don’t know where to begin with social media, especially for their businesses.

It is difficult for many business owners and managers to discover which social media really reaches their targeted audiences. They also don’t know which social media networks to pay to reach their target audience. Delzio points out many people use promoted posts, usually on Facebook. I have seen that Facebook is one of the biggest promotion sites for different businesses. I have also seen how Twitter used to come in a close second to Facebook, but Instagram, I believe, has surpassed Twitter with the paid promotional posts today.  This article shows a lot of research that Delzio provided, including surveys. One survey points out that 61% of its respondents felt that promoted posts were effective. Delzio also points out that the effectiveness of promoted ads on social networking sites such as, LinkedIn, Facebook, and Twitter have increased between 2014 and 2015. I really liked how the author explained her research findings in this article. I think that is a very efficient way of presenting an article, giving evidence as to why your article is believable and correct. It goes into detail exploring how different marketers and others do paid social ads and how and why they pay for social media. According to the research conducted in this article, Facebook was the highest social media platform used for effectiveness in promotional ads and for people to pay. YouTube came in a close second, then Twitter, Instagram, LinkedIn, Pinterest, and lastly, Gooogle+.  This research was conducted by the Content Marketing Institute.

Less than half of respondents in this survey responded by saying promoted social posts and ads were effective. I found it good that this was placed in the article, just so that it shows readers that paid social media does not work for everyone and every business. I really liked the continued research in this article and how thorough it was. It is really to the point and the research was very well done. It is sometimes hard to find good research articles, especially on this type of subject of social media. I think that this article really captures the attention of the readers and causes them to be more interested because of all of the great and clear research in this article.

The author shows research done of advertising executives rating Facebook and Pinterest highest for return on investment. I found it very interesting that Pinterest was one of the highest ROI’s because I had never really pay attention to the promotion on there  until I realized that really the entire social media platform was basically a promotion for different people branding themselves and companies branding themselves. I think the author did a great job at pointing out that Pinterest was very effective for promotion and I don’t think that many people realize that. It was pointed out that Snapchat ended up receiving a C- grade in the promotional aspect of the social media platform. This only happened recently because Snaphchat had lowered their budget for promotional advertising. Instagram was graded with a C+ which makes sense having Instagram just recently began advertising and paid promoting on their social media platform.

This article was split up into different categories of how and who was rating these social media platforms based on how their paid promotion was. I think that it was very smart and always is very smart to split up an article that way, especially a research article. Reading all of the different research findings and such can get a little confusing with all of the different numbers and topics. All in all, this article was very well written and easy to understand. The author gave great evidence to support their topics and I was never left questioning anything that was written because of how well the evidence supported what the author wanted to point out. I think that she did a great job with finding this research and explaining this research. The article really shows that paying for social media can boosts one’s company and do a great job at promoting different things. It points out that there is usually a good ROI on all of social media platforms, especially Facebook and Pinterest. It shows how different marketers feel about paying to use social media and I think that  ultimately helps other people and businesses figure out if they really want to pay to use social media.

New Research Reveals Paid Social Media Effectiveness

Standard

The ins and outs of YouTube

YouTube has been a growing web video platform for many years now. It has been an excellent network for many people desiring to grow their personal brand, show off new tech and new ideas. It has assisted people in gaining more knowledge on how to grow their personal brand. YouTube users have now become able to be profitable from YouTube with their many videos and channels that they acquire. For example, Casey Neistat, a daily vlogger on the network has grown his channel to over 5 million subscribers and his average video views are around 3 million views. Neistat began vlogging to grow his personal brand and he soon became a hit on the network. He now does a daily blog which reaches many different people all around the world.

 

Becoming profitable on YouTube 

Many vloggers such as Neistat, are paid by companies to feature their products in their videos. As well as, people are paid by the ads that are featured in the beginning of their YouTube videos. YouTube has essentially created a way for many different users to earn money through the site without paying these users a dime. It has been a very favorable tool for people that need to learn how to do something, learn about new technology that is or has recently come out and even gain a few laughs here and there.

 

The ins and outs and everything in between 

YouTube has been a useful tool for users to learn how to do things with the millions and millions of how-to videos on there. Users are able to upload videos on how to do something correctly or how not to do something correctly. This has been a compass for many people who do not like to read instructions. The tech videos have also been exceedingly convenient. There is a big amount of YouTube users that have become essentially the go-to people for tech reviews. These users will discuss the new tech product that has come out and add what they don’t like about it and what they do like. They are also there to show someone how to use the product, the ins and outs of the product and why they should or shouldn’t purchase the product. This has become very popular among the tech world because instead of purchasing a new tech product and discovering you absolutely cannot handle it, you are simply able to get on YouTube and see if you’re going to like the product before spending a great deal of money on it.

 

The humorous side of the network

With the copious  amount of videos on YouTube, there are bundles of videos that users are able to share many laughs about. These videos stretch all the way from a person dancing and falling face first all the way to dogs hugging each other and smiling. These videos bring humor to the internet and YouTube allows users to share them all on different social networking sites.

 

Personal branding on YouTube

The personal branding aspect of YouTube has been very essential for many people. Users are able to accumulate many different subscribers from all around the world to view their brand and what they are all about. This can be good for people that are attempting to build their brand and it pushes them to stay current in their industry. After users begin to grow their personal brand on YouTube, many different companies begin to find them and strive to either have them on their team or use them to feature their new products or feature new upcoming events. This helps both the user growing their personal brand and other companies. YouTube has a great community of users that are doing personal branding on the network and this gives way for many of these users to find each other and collaborate with each other.

 

Because YouTube has created a way for users to show how-to videos, grow their personal branding, and show off new tech products, it has essentially made way for its users to be profitable off of the network. The various how-to videos or how-not-to videos, give way for users to watch how to do different things instead of reading instructions on how to do certain things. It has provided its users with a way to get their voice out there and brand themselves. YouTube makes a way for its users to show off new tech products so that people know weather they want to purchase the new tech product or not and what they are going to like and dislike about the product. It is a network that allows its users to be themselves and brand themselves all at the same time. It shares laughs all around the world and is also able to inspire users. The network also allows users to accumulate more subscribers every day and self-promote. YouTube has been a growing web video platform for many years and will continue to grow every day.

 

 

Standard

Do it for the Vine

The famous app owned by Twitter, Vine, is coming to an end. Twitter has announced that they are shutting down Vine and it has created a social media frenzy. In lieu of Instagram’s launch of 30 second videos to the now one minute long videos, Vine could not keep up with the competition. According to the New York Times, people that discovered fame from Vine, eventually moved on to social media networks that were more cost-effective. In the end, this left Vine with almost nothing and no one. 

The shutting down of this app has caused people sadness and left people questioning why. Many people found the six-second videos on this app hilarious and extremely entertaining. This is why Vine users are left questioning why is it that they are shutting down. The truth is, unfortunately, Twitter has not been very profitable in the recent months. Twitter has had to make cuts on jobs and other projects, such as Vine according to the New York Times. 

Vine has created so many laughs around the world for many people with many different memorable videos. It is hard for one not to laugh when opening the app. According to the New York Times and NPR, Vine has promised users a way to download and save their favorite videos. I believe that Vine is being let go along side the 9 percent of jobs being let go, because many of the people that made Vine so famous have moved onto the more profitable sites. The app had began dying down when these Vine “stars” started to move on because the viewers of these stars did not see them any longer on the app. This created the loops on Vine to die down and more and more people were becoming less entertained with the app. Users of the app would begin finding their favorite Vine “stars” on other, bigger networks which would cause them to forget about the app. 

It is sad and unfortunate that Twitter has decided to shut down the six-second video app. The app was and still is very loved by many. Vine’s co-founder, Rus Yusupo, tweeted, “Don’t sell your company!” Not happy about selling his app to Twitter and then watching them turn around and shut it down three years later. 

All in all, Twitter has been profitable in the last year, up 8 percent from last year. With cutting 9 percent of jobs throughout Twitter and their much-loved app Vine, there should be an increase in the profitability seen through the next year in Twitter. It is sad watching Vine get cut from the social networking scene, especially seeing all of the famous people it has brought to light. This app has been a mood-booster for many, an inspiration and a time for laughs. Very many memorable six-second videos have come out of it and I believe they will be sticking around for many years to come. The six-second videos have become so popular and viral. You can see the regret that co-founder, Rus Yusupo has for selling his app and watching it be shut down so soon after, a good lesson to follow. We are sad to see the app go, but we know the memorable videos will be on the internet forever. 

Standard

Social Media; we grew up together

As a millennial, social media has had a great impact on my life. Growing up in the 90’s when technology was booming, I was quickly thrown into learning all about it.  Social media and I, essentially, grew up together. I was there when every major social media site was created. It is apart of my life weather I liked it or not. I believe that it has affected my life by allowing me to communicate with people that are thousands of miles away and people who are right next door. It has enabled for quick communication.  Social media has caused me anxiety and many sleepless nights. I’m left scrolling through my phone every night, looking at different people’s posts, talking to old friends, or searching the next best thing about social media. I believe that if I did not have social media, I would be much less anxious. The anxiety social media causes many people is through the roof. Many people deal with FOMO, the fear of missing out. I have seen this first-hand. I remember in high school, I would deal with FOMO. I would be out of town on some great vacation with my family and I would see pictures on social media of friends partying and become sad because I was not there.

Social media has also improved my life and has had good effects on me too. It has allowed for communication to other people that live far away from. It has also allowed for me to get things done quicker, including work and school. When doing homework, it allows me to turn assignments in quick and easy.  It allows for me to hear of new things that are happening around me and new groups to join. It also allows for building relationships. It has affected my life for allowing me to review new places and products and also allows me to see how other people have reviewed different places and products.

I have seen the way social media has affected me all through my life. I have seen it become an outlet for myself and others to be narcissistic in a way. I would find myself talking about myself constantly on social media. I remember growing up just talking about my life and every single little thing that would happen in it. People don’t care. People do not care that you just got a new pair of shoes, they do not care that your dog scratched you or that you went shopping that day. That is one thing I remember learning in high school. People do not care about your posts like that on social media. But this is what made me so depressed. Because I would begin to realize that people did not care about these things in my life or they wouldn’t like my status updates or my Instagram photos, I would find myself depressed. This was an eye-opening experience. I believe that many millennials go through something like this with social media.

I have also seen how I am lazy because of social media. Many times, I will see an article title or something that one of my friends will post about politics or business or something in society and I will find myself basing my opinions off of that one title or that one post that they post. I won’t take the time to actually research the topic or research what is really going on in the world. This causes me to think so much more dramatically about the topic and affects what I tell other people about the topic. I will often end up spreading different news or completely different news than what really happened. I can see this happening to many people. Depending on what my friends will post, and I know what really happened, I notice how they did not research the specific topic. They did not pay attention to the news on it, they simply skimmed social media, saw a title of an article posted and spun the truth on what they thought or wanted to believe. This can cause many different problems in the world and that has affected my life. Society will begin to get all worked up over something that probably hasn’t even happened. Social media allows me to hear of news as soon as it has been put out and that has affected my life immensely. I will be on the other side of the world and still be able to receive news to my phone from America in an instant. This allows me to constantly be knowing what is going on in the world. Social media also allows for me to get my news out as soon as it happens.

All in all, I have seen the positive affects and negative affects on social media in my life. Growing up with social media, I have been able to experience all of the major sites such as, MySpace, Facebook, Twitter, Instagram, Tumblr, LinkedIn, Snapchat, etc. It has shown me how much of a narcissistic person I can be and how depressed it can make me. It has also shown me how quickly news can spread and how quickly I can spread news. It can heighten my anxiety and insomnia by keeping me awake at night, wondering what is going on in the world and seeing what my friends are doing while I’m away having a good time too. Social media is apart of my life, no matter what. We grew up together and I’m able to use social media for the good and for the field that I desire to work in. It has caused me to be unproductive, as I’m sitting here procrastinating on Facebook, but it has also showed me how to be productive. I am constantly learning new things through social media and it allows me to research new things for assignments. I have seen the good and the bad, but social media will always be apart of our lives and for that, I am thankful for.

Standard

LinkedIn Article Review

Over the past couple of years, LinkedIn has become a clear-cut networking site for professionals. ‘11 Things You Should Be Doing On LinkedIn But Probably Aren’t,’ Business Insider’s article, sheds some light on this networking site and how many people are not even using it to the best of their abilities. This article reflects on the fact that if one is merely allowing their resume to sit on the networking site, not much will happen and that there is so much more that LinkedIn can offer.  Richard Feloni, author of the article, provides advice about following your favorite “Influencers.” Feloni highlights the importance of LinkedIn’s category, ‘Pulse.’ This category on LinkedIn takes posts that are prime in the world of professionals in different industries. This allows one to follow their posts and discover what advice they have to give.  The fact that Feloni mentioned this, was extremely informative and I believe was substantially helpful to the readers.

 

Feloni also mentions the fact that LinkedIn allows one to share their own posts, as well as, share relevant articles and other professionals posts to their own networks. This allows one to connect on other levels with friends and co-workers. This was also very informative advice. It was helpful in a way that I believe reminds readers of sharing other professionals articles to help them connect with their colleagues. This article also informs LinkedIn users of the “block user” feature on the networking site. This was a great teaching network for Feloni to his readers because of the reason of many people leaving LinkedIn. Users of the networking site often choose to leave because they are constantly bothered by people being extremely presumptuous. The blocking feature allows them to not have to hear from them again on the networking site.  The article mentions the feature of anyone being able to see who is viewing their profile. It was very instructional for Feloni to touch on this concept because many users of the site only believed that the premium users could enable this feature. This feature is especially strong because professionals are able to view and discover if potential employees or employers are viewing their resumes and profiles.

 

The article explains that LinkedIn’s users are able to join different groups. Belonging to these groups gives a way for one to receive more connections and profile views. It allows the users to see what events are going on, what is trending, and it is also a great place to connect with old colleagues. LinkedIn also offers users a way to recommend one another. This is a great tool that can allow one to recommend their colleagues or alumni. Feloni advises that users should be sure to go into great detail with the recommendations. There is no point in writing the same old universal compliments. It is a waste of time and no one that is reading recommendations wants to read those. I believed this to be great advice in this article. The job listings tool on LinkedIn allows for people to search for jobs, as well as, search for employees. Feloni reminds LinkedIn users that this feature of the networking site is private, that way, one does not have to worry about other people viewing what you are searching for. It is recommended in this article that one should use a professional appearing headshot. This does not mean that one needs to go pay for their headshots to be taken, but choose a profile photo that shows one in their proper business attire and where they look professional. This ties in with the URL. The social networking user should be sure to choose a URL that makes it easy for people to find them when searching online.  

 

All in all, this article was very informative and useful for professionals looking to use this business networking site. Feloni was able to give clear and concise advice throughout the entire article. It was helpful that highlighted in the article that one’s LinkedIn profile should not be too crowded, this meaning, keep it simple, not hard for people to read. It should not be one long list of things because no one is going to want to sit there reading a novel on someone else’s LinkedIn’s profile. Feloni advises that everyone that uses LinkedIn should have a short summary of themselves in the summary area on LinkedIn. It was helpful that Feloni mentioned this because I believe that many people skip over this part of the LinkedIn profile. This article was very well-written. It was straight to the point and I believe it was a great “how-to” for LinkedIn’s business social networking site. This article seems as an encouragement to people who are deciding if they should be on the networking site or not.

 

http://www.businessinsider.com/how-to-make-the-most-of-linkedin-2014-2

Standard

Book Review: Branding Yourself

BRANDING YOURSELF

 

This book went into great detail describing public relations and social media and how these two things fit into society today. The books begins with discussing how to brand yourself and self-promotion.  This is where so much of social-networking ties into this book and at the same time, introduces public relations and how the book will go about discussing it. Self-promotion is a big way for people to get their names out there as well as companies names out there.  It taught me that I must establish a great reputation while building up more promotion for myself as a brand and whatever company I am working with.  It goes into detail about how one should determine what they are passionate about and instead of sitting around, they should go out and let people know about it by self-promoting. When it comes to self-promotion, it’s perfectly fine to be very confident in yourself. Not to be bragging, but to talk about yourself in a way that exemplifies your likes, passions, and what you want to do for yourself and other companies. Everyone that wants to be out in the public eye, must be self-promoting.  

 

Social-networking is thrown into the mix of this book when it discusses how one should be posting to social media when branding themselves.  It clearly states that one should not be stupid about posting, meaning that there is no reason why one should be posting pictures of partying, no employer wants nor cares, to see that.  But, one should be posting relatable posts that describe who you are as a professional and what you want to get out of the professional world.  Another thing that really stuck out to me was that the book discusses that one should not make a sales pitch when branding themselves, rather make it as a conversation with between the public and yourself. Make the public comfortable around you and make yourself relatable to them.  This will grab their attention and keep them engaged and focused on you. When posting on social network sites, it is always good to steer away from posting negatively about other companies or about a client, business partner or even a place.  This doesn’t sound professional and gives people negative feelings about you.  Blogging was taught as a very useful tool in this book.  I was taught that blogging was a good thing because it is a great way for employers and clients to see how well you speak and write. “…blogging forces you to stay current in your industry.” This was one of my favorite quotes from the book which can be in part two of the book. This quote stuck out to me because of how much it has to do with social networking.  Blogging and being apart of social networking sites really does force me to stay current in the industry because it forces me to be reading the news every day and staying current on my writing skills.  With social networking, it shows that you have something to say about what is going on in the world and all around us and it keeps you apart of the community.

 

This book also brings up the topic of LinkedIn. By disussing LinkedIn, the book really taught me why this social networking site was so important for professionals to have and how it gives people a way of viewing your resume in a more exciting way.  This site allows you to connect with other professionals quick and easy, sometimes people that never even crossed your mind to connect with.  It gives you a way to see cool events that you should be attended or even promoting.  Another social media networking site that is brought up in this book, is Twitter.  Twitter is an excellent way for you to keep up with what is happening in the world and keeps you established in the community you want to be in.  Twitter offers a lot by allowing one to build their personal branding and connecting with other professionals. Twitter is a good way to find different topics for your blog or simply find what is currently on trend. You are able to see what other companies and professionals have to say about a certain product or service and see why they feel this way.  It also provides a way for you to find other people who are passionate about the same things you are and see what they have to say about those topics.  It is always good to constantly be thinking about who your audience is. Not only on Twitter, but every other social-networking site as well because you do not want to throw people off with bad language or writing.  Facebook is another great social networking site that allows people to connect on different levels. This site allows people to see more detail about what other people are interested in and connect with them on those levels.  It is easy to connect with old classmates and coworkers for more networking. They may be working in the same field as you today and may have something for you or you may need them. Like LinkedIn, Facebook allows you to see many different events that you should be attending or promoting.  It allows you to reconnect and connect with many different people which helps you spread your branding story even more.

 

Let’s talk about YouTube. This book goes into great detail about the success of YouTube and why it is such a great branding site. It has been named the #2 search engine in the world, following Google.  Videos are good for branding yourself because a lot of the times, people would rather watch videos than read. It is a great way to connect with people on a different platform.  It reaches the emotional level much more than reading does for many people and also allows you to get your point across very quickly.  It did teach me that if I do decide to use more videos to brand myself, I should make sure to either master the basics of video editing or be able to have a professional help me with that and to also remember my personal branding during the video. Sometimes, it can be a little confusing watching people’s different videos on their personal branding because they get so caught up in what they think the people want to hear, but it taught me to always remember what I am passionate about and to be real in these videos. Weather the video has me talking in it or not, the video should exemplify my passions and what I want to do in the professional world. When working on social networking sites and posting, it is always smart to tag certain words and topics to grab the attention of other professionals that are searching those topics. This is a great way to help people connect and even find jobs.  This book taught me that I should always be apart of a community on social networking sites and to stay focused on that certain community.  I learned that even Pinterest is an excellent social networking site to be apart of. This site allows you to show people that you like certain things or find certain things interesting that they might find interesting as well. It allows me to connect with professionals on a not so professional platform, but to show them the fun side of me and what hobbies I enjoy and I am able to see what they enjoy as well. This keeps conversations always flowing between professionals, as they can find different topics and activities to connect on.

I also learned in this book, that that it is good to Google yourself. Not in a braggy way, but only to make sure that everything online that is about you is good.  You want to view it as if your employer or future employer is googling you to see what you are like, what interests you have, etc.  This keeps your social media clean and allows you to make sure you are posting things on social networking sites that are professional and always in the way of branding yourself.  On the topic of googling yourself, I also learned that they are different sites that can help manage your reputation for you.  One site, called BrandYourself.com, can look at how you are ranked on Google and then hide the things that you find are negative.  There are other sites as well such as Reputation.com as well.  To keep myself posting on social networking sites, I learned that it is good to basically have a to-do list of what I should be posting and when I should be posting. This book gave a good example that shows a Daily Activity Sheet. This sheet has 3 social media networks on it, Facebook, Twitter, and LinkedIn. Under these sites are bullet points on what to be posting such as, posting one status update, answer as many messages and posting that you can, friend and follow a certain amount of people, send at least one message to friends with personal content and connect with certain groups within your community.  I was happy to have learned this because I wasn’t sure what and when I should be posting and it was great for me to see the Daily Activity Sheet as a reminder.  

 

On the public relations side of this book, it taught me that it was always good to write for smaller publications. Writing for smaller publications gives me more time to get things done and are less competitive. It also keeps me writing in the fields that I want to be writing for and keeps me in the industry like blogging does.  The book taught me that it was good to have an email newsletter to connect with different companies and people. This is public relations related because it keeps people up to date with what is going on and helps me to continue to brand myself. Business cards are another great public relations tool that I have learned since reading this book. When having business cards, it allows you to connect with people that you will randomly meet. It is always good for networking reasons in case you meet someone and need them to connect with you on social networking sites.
All in all, this book taught me many things, especially about social-networking sites.  Growing up with social-networking sites, I have seen them be used for many different things as well as, I have used them for many different things. I have slowly been learning while growing up, how to use these sites for good and for professional reasons.  This book really helped me understand the importance of these sites and why I should be constantly updating and posting on them.  These sites allow for professionals to connect with each other on personal and professional sides, they allow for networking to always be happening for different professionals, and these sites continue to improve themselves to make it easier for professionals to brand themselves. I learned that it is great to be involved in a community on social-networking sites because it allows me to share ideas with other professionals and spread the word of myself by self-promoting.  I learned that it is always great to be confident and to talk about myself in a non-bragging way, but a way that uplifts myself, as well as my brand. I learned to never forget who my audience is and to always be sharing what I am passionate about doing in the professional world and how I can be of need in the professional world. “Branding Yourself” really taught me how to self-promote and how to constantly be branding myself. I believe that it really teaches people that if they want to be out in the world branding themselves, then they are the ones that need to make it happen, themselves. Nothing will happen when I am just sitting around waiting for something to happen, but I must get out there and brand myself and share what I’m passionate about.

Standard